Irene is an International Marketing professional with over 20 years of experience in the field, most of them with us. She leads our marketing and branding efforts in at least 20 countries. Certified both as a Neuro-Linguisitic Programming Practitioner and as an HRD Coach, she is committed to ensuring effective communication and personal development within our Group. The artistic side of Irene finds expression when she paints, sews, plays the keyboard, sings, and concocts enticing new scents using essential oils. She loves gardening too. Unfortunately, she’s a Successful Serial Succulent Slayer – the plants keep dying on her.

Areas of Expertise:
• Strategy development
• Overseeing brand knowledge & activation plans to ensure brand alignment
• Guiding & empowering individuals/teams